They Lied About It....

Everyone who told you that the old adage "you get out what you put in" was wrong!!

Wealth creation is non-linear, I’d argue it’s Super Linear.

The most successful online businesses and creators often see superlinear returns on their efforts.

What does this even mean? Simply put, Super Linear returns are what happen when your output grows exponentially compared to your input.

A few examples:

  • A newsletter that gains subscribers at an increasing rate the bigger it gets. [Witnessing this Exitliquidity Newsletter]

  • A YouTube channel that sees views and ad revenue skyrocket after hitting a certain threshold of popularity

  • A SaaS product that becomes the go-to solution in its niche, making it easier to acquire each additional customer

So how can you set yourself up for Super Linear success as a solopreneur?

Here are a few key strategies:

  • Focus on work that compounds. Build assets like content, code, or an audience that continue to pay dividends over time. The more you grow them, the faster they grow.

  • Develop taste and leverage curiosity. Pursue work you're deeply interested in and spot opportunities others miss. Let your curiosity guide you to uncontested niches.

  • Aim to be the best. Don't settle for mediocrity. Identify popular products or services you can improve on and execute at an extremely high level. The rewards at the top are worth the effort.

  • Play long-term games. Overnight successes are rare. Optimize for the long haul and don't be afraid to do things that don't scale at first. Focus on learning and retaining ownership early on.

  • Stay small and nimble. Use your size to your advantage and avoid the overhead of a big team. Adopt an experimental mindset and take multiple swings. Luck favors the persistent.

Special Thanks to Our Sponsor: Simple AI - by the co-founder of HubSpot

I'd like to take a moment to express my gratitude to our sponsor, Simple AI. To stay on top of the AI world while learning about AI in super simple manner, I highly recommend checking out Simple AI. They offer invaluable insights and resources that can help you navigate the ever-changing landscape of entrepreneurship and technology.

The key is to avoid being deterred by the initially slow pace of returns. The rewards appear small at first but can rapidly accelerate for those pursuing ambitious projects. As a solopreneur, you have the freedom to nurture these types of exponential opportunities.

So keep putting in the hard work, developing skills, and iterating. If you can cross key thresholds and ignite exponential growth, the payoffs can be staggering compared to traditional employment.

I'll explore more specific strategies for finding and optimizing superlinear returns in future issues!

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To your success,
Exitliquidity, Inc.